Dude, you do realize this ad is Italian right? Those people are Italian, because it’s an Italian ad. Italian people are typically white. This ad is suppose to be about acceptance in THEIR country, why would they have models that don’t look like they’re from their country?
I’m gettin’ real tired of tumblr’s attitude. I’m probably going to get a lot of hate for this, but here we go.
Not everywhere is as mixed as North America. You go to places like Japan and it would be really weird to see a white person in their ad, it’s no different for places like Italy and Germany where people are mostly white. In North America we seem to have a decently even mix in a lot of areas so it’s a little off-putting when there’s only a certain race -generally all white people- depicted, where it’s completely normal and would appear really strange otherwise for other countries. Like you wouldn’t go to China and demand they show white people in their ads there, so why would you do the same for a country that has very few PoC compared to it’s population?
As the person above me said, why would they have models that don’t look like they’re from their country in their ads?
Also, even if we’re speaking about North America, you have to look at the context. This is an ad about sexuality. Not race. Speaking as a person of colour, that’s what I see in this ad: the image of love, regardless of gender. Race is not an important factor here. Unless we lived in the 1950’s and this was an ad about interracial marriage, skin colour really doesn’t matter in this case. It’s a case of priorities.
It’s like people on Tumblr always want to represent every single minority there is, ever was and ever will be, in every single person and type of media imaginable. You call people racist simply for being white, sexist simply for being male, transphobic simply for being cisgender, … Just stop for a second and realize that minorities are like a Venn diagram: lots of different types, some types overlap, and some don’t. We don’t all have to be right in the middle where everything is mutual, as long as it’s all there at some point or another. But there’s no need to throw it all on one big messy pile.
THIS POST IS NOT ABOUT RACE
and lesbians are thin, white, conventionally attractive women.
EVERYTHING IS ALWAYS ABOUT RACE. YOU RACIST FUCKS. Seriously, ‘predominantly white’? you have got to be fucking kidding me
So I take it you’ve never been to Italy…
except that this ad was run internationally so that is no fucking excuse also it excludes lesbians who aren’t attractive by patriarchal standards, though that’s no surprise since anything depicting non-heterosexual relationships in mass media is always heteronormative, white and homogenized.
correct, because if you’re trying to get a message across you’re going to try and do it in the simplest way possible, so as to not distract from the meaning of your campaign. so, since this is an italian ad (i’m not sure if it was in fact run internationally but the writing is all in italian so) it’s going to depict hegemonic looking italians, and, since sex does in fact sell, it’s going to portray attractive hegemonic italians who are gay. it’s a gay awareness ad, not a catch-all solve-every-social-problem-in-one-go ad.
also it’s an ad - of course they’ll use attractive people! aaaaand that person’s kinda saying that if you’re conventionally attractive you can’t be a ‘real’ lesbian, which is already a problem in society bc of porn and all that shiz…
looking quickly at demographics… the USA is 72% white. Italy is 96% white. as for running the ad internationally… if it was an advert from a country which was predominantly of any other race (black, asian, etc) would you get pissy if their advert had no white people in it? i doubt it.
it’s not about race. and i agree that obviously it’s going to be attractive people, it’s an advert… if they hadn’t used conventionally attractive people there’d probably be complaints that it was making same-sex couples look bad/ugly/defective/unwanted/whatever.
because if i’ve had one thing drilled into my head from using tumblr, it’s that people will complain about everything.
Have you SEEN Italian women?? Literally all of them are attractive. that whole country is Mecca of good genes and flawless cheekbones.